What’s Driving Holiday Spending Behavior in 2025?

New Material Spotlight research reveals what’s top of mind for shoppers heading into the holiday season.

Consumers are looking ahead to the holidays after a year of market swings, pricing concerns and economic uncertainty. What does it mean for the most important shopping period of the year? From the rise of self-gifting to the impacts of sustained budgeting, our latest Spotlight report dives into the shopper mindset and uncovers key themes shaping their likely spending behaviors. Download the full report to get the actionable takeaways your brand needs to connect and thrive this holiday season.

What You’ll Learn

• A breakdown of consumer sentiment ahead of the holiday season and likely spending levels versus last year

• The trend toward self-gifting, and how self-gifters’ motivations differ from those shopping for others

• How Gen Z differs from other cohorts and what they’re prioritizing this holiday season

• The impact of key macroeconomic factors on consumers’ holiday shopping plans