From roots in leading analytics and insights firms LRW, Greenberg, and Kelton, Material pairs the industry’s top data and marketing science practices with a deep human understanding from behavioral sciences. Nimble, responsive, and creative, our decades on the front lines of vital decisions can help you get to the answers you need to shape next step growth strategies.
Industry pacing brands like Target, Google, and Blackrock turn to us to untangle their most difficult challenges. Reliable data. Deep insights. Decisive outcomes.
We help brands get at the core drivers of consumer sentiment toward brands, their products and services, or even across a brand portfolio. The goal? Activating brand love, and building on that equity to extend and expand.
Our industry-leading tracking programs give you a deeper sense of brand and product performance over time. We can help identify, evaluate, and monitor competitive threats. Or, assess the impact of marketing on metrics vital to your growth strategy.
Built to shape confident strategic and tactical decisions, our teams work both deeply and nimbly to guide efficient and effective outcomes. From audience targeting through to expressions in creative and media, you’ll know and understand your customers in actionable and nuanced ways.
We have top flight testing methodologies that form actionable, tactical recommendations on individual pieces, or the aggregated outcomes of various communications. This data also informs strong POVs on strategy and planning. Taken together, we help accurately measure your brand's performance and the effectiveness of its expressions.
Success in the market often hinges on the right strategic entry. From assessing market potential for new products and services and identifying target markets, to evaluating new feature sets or pricing, we power more confident decisions—for launches and refinement of your overall portfolio.
Give us the problem nobody else has been able to crack—we thrive on solving the thorniest brand challenges.
