Strategy & Insights Archives - Page 2 of 7 - Material

Results for "strategy-insights"

PERSPECTIVE

11.17.2024

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PERSPECTIVE

How to Build Loyalty for Brands, According to Behavioral Science

PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

PERSPECTIVE

11.13.2024

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PERSPECTIVE

Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

PERSPECTIVE

11.07.2024

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PERSPECTIVE

Database Scoring for Market Segmentation: The Key to Personalization

PERSPECTIVE

11.06.2024

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PERSPECTIVE

Brand Strategy: How to Develop a Brand Activation Plan

PERSPECTIVE

11.05.2024

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PERSPECTIVE

Experience Innovation: Building a Consumer-Centric Ecosystem

PERSPECTIVE

11.05.2024

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PERSPECTIVE

Overcoming Survey Fatigue: How to Be Smarter and More Effective in Gathering Customer Feedback

PERSPECTIVE

10.31.2024

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PERSPECTIVE

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

PERSPECTIVE

10.28.2024

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PERSPECTIVE

Digital Customer Experience Strategy: Why and How to Create One

PERSPECTIVE

10.24.2024

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PERSPECTIVE

What Brands Need to Know About the Power of Memory

PERSPECTIVE

10.17.2024

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PERSPECTIVE

Decoding Motivation, a Complex Force Behind Consumer Decisions

PERSPECTIVE

10.09.2024

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PERSPECTIVE

Why Behavioral Segmentation Is Critical to Business Success

PERSPECTIVE

10.03.2024

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PERSPECTIVE

The Science of Implicit Responses: Feelings First, Thoughts Later

PERSPECTIVE

09.26.2024

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PERSPECTIVE

6 Behavioral Science Principles for Deeper Human Insights

PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

PERSPECTIVE

09.18.2024

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PERSPECTIVE

Geographic Segmentation: When and Why to Use It

CASE STUDY

09.16.2024

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CASE STUDY

Mirror, Mirror on the Wall: Empowering Benefit Cosmetics to Improve the Customer Experience

PERSPECTIVE

09.16.2024

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PERSPECTIVE

No, the Customer isn’t Always Right – How to Get the Most from your CX Data

PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

CASE STUDY

09.16.2024

CASE STUDY

Creating a Powerful Tool for Inclusion, Engagement and Growth at the Presidio

PERSPECTIVE

09.11.2024

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PERSPECTIVE

The Thrill — and Challenge — of Virtual Reality: How Humanizing the Customer Journey can Boost Loyalty for VR & Consumer Tech Brands

PERSPECTIVE

09.10.2024

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PERSPECTIVE

Driving Digital Success with Acquia Convert and Human-Centric Insights

PERSPECTIVE

09.09.2024

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PERSPECTIVE

Cultural Insights and the Power of Futureproofing Your Brand

PERSPECTIVE

08.28.2024

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PERSPECTIVE

One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

NEWS

08.21.2024

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NEWS

Material Announces Hiring of Three Key Senior Leaders

PERSPECTIVE

08.15.2024

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PERSPECTIVE

Make Customer Retention Your Brand’s Superpower

PERSPECTIVE

08.14.2024

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PERSPECTIVE

Four Reasons Segmentations Fail—and How to Avoid Them

PERSPECTIVE

08.10.2024

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PERSPECTIVE

To Grow Your Brand’s Share of Life, Focus on Building Two Kinds of Relevance

PERSPECTIVE

07.25.2024

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PERSPECTIVE

What Does Google’s Cookie Reversal Mean for Advertisers, Users and the Future of Digital Experiences?

PERSPECTIVE

07.24.2024

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PERSPECTIVE

How to Build a Modern Insights RFP that Sets the Stage for Business Impact