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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "strategy-insights"

CASE STUDY

12.09.2024

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CASE STUDY

Leveraging Segmentation to Inform Consumer-centric Strategy for the National Pork Board

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NEWS

11.26.2024

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NEWS

Material Receives Silver Award for Best Customer Experience Strategy with International Customer Experience Awards 2024

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PERSPECTIVE

11.25.2024

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PERSPECTIVE

Brand Monitoring: What It Is and Why It’s Important

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NEWS

11.20.2024

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NEWS

Material Launches Agile Insights Product, Material Spotlight, Offering Fast, Powerful Decision Guidance

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PERSPECTIVE

11.20.2024

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PERSPECTIVE

Introducing Material Spotlight: Agile Insights for an Evolving Business Landscape

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PERSPECTIVE

11.17.2024

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PERSPECTIVE

How to Build Loyalty for Brands, According to Behavioral Science

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PERSPECTIVE

11.14.2024

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PERSPECTIVE

To Grow Customer Loyalty, Embrace the Power of Habit

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PERSPECTIVE

11.13.2024

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PERSPECTIVE

Why Customer Segmentation Is Vital for Personalization and Brand Loyalty

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PERSPECTIVE

11.07.2024

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PERSPECTIVE

Database Scoring for Market Segmentation: The Key to Personalization

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PERSPECTIVE

11.06.2024

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PERSPECTIVE

Brand Strategy: How to Develop a Brand Activation Plan

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PERSPECTIVE

11.05.2024

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PERSPECTIVE

Experience Innovation: Building a Consumer-Centric Ecosystem

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PERSPECTIVE

11.05.2024

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PERSPECTIVE

Overcoming Survey Fatigue: How to Be Smarter and More Effective in Gathering Customer Feedback

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PERSPECTIVE

10.31.2024

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PERSPECTIVE

How to Choose the Best Approach for Modeling Your Customers’ Path to Purchase

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PERSPECTIVE

10.28.2024

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PERSPECTIVE

Digital Customer Experience Strategy: Why and How to Create One

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PERSPECTIVE

10.24.2024

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PERSPECTIVE

What Brands Need to Know About the Power of Memory

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PERSPECTIVE

10.17.2024

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PERSPECTIVE

Decoding Motivation, a Complex Force Behind Consumer Decisions

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PERSPECTIVE

10.09.2024

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PERSPECTIVE

Why Behavioral Segmentation Is Critical to Business Success

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PERSPECTIVE

10.03.2024

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PERSPECTIVE

The Science of Implicit Responses: Feelings First, Thoughts Later

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PERSPECTIVE

09.26.2024

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PERSPECTIVE

6 Behavioral Science Principles for Deeper Human Insights

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PERSPECTIVE

09.23.2024

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PERSPECTIVE

12 Rules of Impactful Modern Loyalty Programs

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PERSPECTIVE

09.18.2024

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PERSPECTIVE

Geographic Segmentation: When and Why to Use It

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CASE STUDY

09.16.2024

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CASE STUDY

Mirror, Mirror on the Wall: Empowering Benefit Cosmetics to Improve the Customer Experience

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

No, the Customer isn’t Always Right – How to Get the Most from your CX Data

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PERSPECTIVE

09.16.2024

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PERSPECTIVE

The Fastest Growing Demographic Segment in Consumer Tech is Not What You Think

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CASE STUDY

09.16.2024

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CASE STUDY

Creating a Powerful Tool for Inclusion, Engagement and Growth at the Presidio

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PERSPECTIVE

09.11.2024

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PERSPECTIVE

The Thrill — and Challenge — of Virtual Reality: How Humanizing the Customer Journey can Boost Loyalty for VR & Consumer Tech Brands

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PERSPECTIVE

09.10.2024

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PERSPECTIVE

Driving Digital Success with Acquia Convert and Human-Centric Insights

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PERSPECTIVE

09.09.2024

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PERSPECTIVE

Cultural Insights and the Power of Futureproofing Your Brand

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PERSPECTIVE

08.28.2024

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PERSPECTIVE

One Segmentation to Rule Them All? The Benefits of Having a Segmentation Portfolio

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NEWS

08.21.2024

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NEWS

Material Announces Hiring of Three Key Senior Leaders 

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