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  • SERVICES
        • STRATEGY + INSIGHTS
          • Customer + Consumer Insights
          • Market Strategy
          • Data, Analytics + AI
          • Brand Measurement
        • MARKETING SERVICES
          • Brand Strategy
          • Marketing + Channel Strategy
          • Content + Creative
          • Loyalty
        • EXPERIENCE INNOVATION
          • Brand Design
          • Product + Experience Design
          • Industrial Design
          • Product + Platform Engineering
          • Omnichannel Experience
  • PERSPECTIVES
  • CLIENT STORIES
  • ABOUT US

Results for "strategy-insights"

PERSPECTIVE

07.23.2024

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PERSPECTIVE

The Great Re-Bundling: How to Embed Customer Centricity into your Bundling Strategy

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PERSPECTIVE

07.22.2024

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PERSPECTIVE

How Psychographic Market Segmentation Improves Targeting and Personalization

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PERSPECTIVE

07.15.2024

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PERSPECTIVE

How to Understand and Optimize Your Customers’ Path to Purchase

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PERSPECTIVE

07.14.2024

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PERSPECTIVE

Customer Experience Journey Mapping: Why Your Business Needs It

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PERSPECTIVE

07.12.2024

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PERSPECTIVE

Digital Transformation in Customer Experience: What It Really Means

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PERSPECTIVE

06.20.2024

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PERSPECTIVE

How Brands Can Use Value to Build Deeper Customer Connections and Drive Lasting Loyalty

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PERSPECTIVE

06.15.2024

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PERSPECTIVE

Making Demographic Market Segmentation Work for You

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PERSPECTIVE

06.13.2024

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PERSPECTIVE

Brand Tracking for Startups

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NEWS

06.12.2024

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NEWS

Material Celebrates Client Honorees in the 2024 Loyalty360 Awards Competition, Presented at Loyalty Expo

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PERSPECTIVE

06.06.2024

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PERSPECTIVE

The Evolving Social Landscape: New Research Reveals Shifting Trends in Usage, Sentiment and Strategy

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CASE STUDY

06.04.2024

Expedia group
CASE STUDY

Partnering with Expedia Group to Make Travel More Inclusive and Accessible

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PERSPECTIVE

05.22.2024

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PERSPECTIVE

Customer Experience Transformation Strategy: A Key to Profitable Growth

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PERSPECTIVE

05.22.2024

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PERSPECTIVE

How Quantitative Market Research Can Drive Business Growth

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CASE STUDY

05.14.2024

Target
CASE STUDY

Target Circle: Revealing Human Insights to Build Deep Customer Connections

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CASE STUDY

05.14.2024

Trex_REI_00_Hero
CASE STUDY

Elevating a Meaningful Sustainability Narrative with a Trailblazing Partnership

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PERSPECTIVE

05.09.2024

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PERSPECTIVE

Why You Should Revisit Your Shopper Journey (And How To Do It Right)

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CASE STUDY

05.06.2024

Dr papper
CASE STUDY

Leveraging Deep Human Understanding to Reinvigorate Customer Loyalty

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CASE STUDY

05.06.2024

pizza hut
CASE STUDY

Building a Strategy for CX Excellence in Global Markets

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CASE STUDY

05.06.2024

Pods
CASE STUDY

Beyond Boxes: Helping PODS Move Up in the Moving and Storage Industry

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CASE STUDY

05.06.2024

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CASE STUDY

Repositioning a Leading Dental Insurer for Success in an Evolving Category

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CASE STUDY

05.06.2024

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CASE STUDY

Preparing a Global Banking Leader to Embrace the Future of Digital Payments

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Why One-Size-Fits-All Booking Flows Don’t Work

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Empowering UX Researchers: Balancing Independence with Stakeholder Engagement

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PERSPECTIVE

05.06.2024

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PERSPECTIVE

Faced with a Cookie-Free Future, How Can Digital Advertisers Adapt?

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CASE STUDY

05.02.2024

Personalized Travel Booking Experience
CASE STUDY

Activating Insights and Data Analytics for a Personalized Travel Booking Experience

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NEWS

04.26.2024

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NEWS

New Research from Material and NewtonX Reveals Shifts in Digital Ad Spending and Social Media Strategies

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

How to Become an Everyday Travel Brand

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

Why Does Booking Flights Have To Be So Complicated?

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PERSPECTIVE

04.10.2024

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PERSPECTIVE

The Private Label Revolution: Is Your Brand Ready?

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PERSPECTIVE

04.01.2024

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PERSPECTIVE

How Customer Journey Mapping Can Accelerate Your CX Success

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