Strategy & Insights Archives - Page 4 of 7 - Material

Results for "strategy-insights"

PERSPECTIVE

03.21.2024

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PERSPECTIVE

A Multi-Pack of Relevance: How to Capture Your Customers’ Attention and Deliver Value in a Fragmented Marketplace

PERSPECTIVE

03.14.2024

Innovative Teamwork in a Modern Office: Creative Professionals Brainstorming at a Workshop

PERSPECTIVE

Cards, Concepts, Trees and Guerillas: Six Rapid UX Research Tools for Quick Insights

CASE STUDY

03.13.2024

CASE STUDY

Helping the Atlanta Falcons Gain a Homefield Advantage in Customer Experience

CASE STUDY

03.08.2024

CASE STUDY

Bringing Segmentation to Life to Fuel Growth for Liquid Death

PERSPECTIVE

03.07.2024

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PERSPECTIVE

The New Wave of User Experience Research (UXR)

PERSPECTIVE

03.07.2024

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PERSPECTIVE

Material’s 5 Values of UX Research

PERSPECTIVE

03.05.2024

Strategic Alignment and Goal Setting

PERSPECTIVE

The Art of Strategic Alignment and Goal Setting to Drive Effective Personalization

CASE STUDY

02.27.2024

CASE STUDY

Transitioning to a Customer-Centric Digital Experience

CASE STUDY

02.27.2024

CASE STUDY

Helping a Client Boost Its UX Research Capabilities

CASE STUDY

02.27.2024

CASE STUDY

Future Proofing Customer Experience for Insurance Products

CASE STUDY

02.27.2024

CASE STUDY

Paving the Road to a Smoother Online Experience for a Tire Retailer

PERSPECTIVE

02.24.2024

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PERSPECTIVE

A Guide to Customer Journey Management

PERSPECTIVE

02.21.2024

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PERSPECTIVE

How to Leverage Segmentation to Fuel Both Strategy and Activations that Drive Results

CASE STUDY

02.16.2024

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CASE STUDY

Refreshing a Segmentation to Illuminate Richer Consumer Insights

CASE STUDY

02.16.2024

CASE STUDY

Cruising to Success After a Global Customer Segmentation

CASE STUDY

02.13.2024

CASE STUDY

Driving Customer-Centricity through An Enterprise-Wide Measurement Program

PERSPECTIVE

02.13.2024

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PERSPECTIVE

When to Retire, Refresh or Retain your Market Segmentation

PERSPECTIVE

02.07.2024

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PERSPECTIVE

To Achieve a Harmonious AI Future, Start with a Human-Centered Approach

PERSPECTIVE

01.14.2024

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PERSPECTIVE

Why Market Segmentation Is Key to Growing Your Brand

NEWS

11.27.2023

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NEWS

Material Unveils Nationwide Segmentation of Charitable Donors, Offering New Insights into Motives of Philanthropic Audiences

PERSPECTIVE

11.22.2023

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PERSPECTIVE

OODA Loops: The Framework You’ve Never Heard of (but Need to Know)

PERSPECTIVE

11.21.2023

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PERSPECTIVE

Fundraising in a Divided America: A New Nationwide Nonprofit Donor Segmentation

PERSPECTIVE

11.14.2023

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PERSPECTIVE

Consumer Market Research vs. Customer Insights: The Benefits of Both

PERSPECTIVE

11.13.2023

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PERSPECTIVE

For Businesses to Thrive in Challenging Times, They Must Account for the Complexities of Human Behavior

PERSPECTIVE

11.01.2023

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PERSPECTIVE

Qualitative Consumer Insights

PERSPECTIVE

10.31.2023

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PERSPECTIVE

What is Implicit Identity Mapping® and How Does it Measure Customer Loyalty?

PERSPECTIVE

10.26.2023

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PERSPECTIVE

How Behavioral Science Insights Can Supercharge Your Product Pricing Decisions

PERSPECTIVE

09.26.2023

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PERSPECTIVE

What Are Consumer Insights, Exactly?

PERSPECTIVE

09.19.2023

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PERSPECTIVE

Mapping the Customer Experience, Segment By Segment

PERSPECTIVE

08.26.2023

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PERSPECTIVE

3 Types of Participant Observation to Get You Out of the Backroom and Onto the Frontlines