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A Step by Step Guide to Qual Research During a Pandemic

Download our eBook to learn new tools, workflows, and strategies to conduct world-class remote research and workshops.

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In many ways, there’s never been a more important time to stay connected to our customers. In times of uncertainty, long held beliefs morph and evolve — to continue meeting people where they are, we need to have a good plan.

Luckily, there are a range of digital, remote facilitation tools researchers have been ramping up on for years that can help us continue doing great, highly impactful work. But you can’t wing it — you need to think through each element from platform selection to moderation, analysis and reporting.

In the spirit of having a good plan, we’ve collected the resources and tips you need to keep your learning and research agenda moving forward. 

About the Author

With a career spanning digital journalism, content marketing, product management, and UX design, Mark uses multiple perspectives to elevate the voice of users and unite cross-functional teams around customer experience, human-centered design, and product innovation strategy. At Material, in addition to leading our multi-disciplinary innovation and experience design teams, he can frequently be found moderating UX tests, focus groups, ethnographies, design sprints, and innovation workshops. He began his career in Washington D.C. as an editor at The Atlantic’s government and defense division, where he helped launch new digital media brands and covered innovation, technology, and management during the Obama administration. Later, he led digital at Bloomberg, where he launched the company’s first content marketing team and oversaw brand, product, and UX design strategy at Bloomberg Government. His work as a journalist has appeared in The Atlantic, Bloomberg Government, Bloomberg Philanthropies, National Journal, Government Executive, Nextgov, Defense One, and The Des Moines Register. After leaving media, Mark earned his Master’s in Human-Computer Interaction (HCI) from Carnegie Mellon University’s School of Computer Science. There, he studied product management and service design – with a focus on human-robot interaction, VR research, and mobile health. While at Carnegie Mellon, he led a product design team working with Samsung Electronics to reimagine the future of IoT and in-home robotics – prototyping Samsung’s next generation of robotic cleaning devices.

Profile Photo of Mark Micheli