How do we make decisions, and why? How are our experiences influenced by others, and why does that matter? How do our interactions with brands, ourselves, and others shape the needs we have? Or the attitudes we share? And the brands we prefer?
Material answers these questions by distilling the complexity of attitudinal, emotional, conversational and behavioral data into a clear picture of human decisions. Using industry-leading modeling and predictive analytics, we’re able to prescribe actions brands must take to thrive. This process — employed for Fortune 50 leading brands — gives brands unrivaled advantages in the market. The outcomes are validated, actionable strategies that bring meaning to data, give voice to the market, and drive immediate and sustained brand growth.
Material Analytics combines passive and active data streams drawn from listening, asking, and observing methodologies. This work forms a holistic understanding of the market, of consumers, of brands, and the dynamic relationships that connect them.
Sophisticated analytics are applied to reveal and prioritize the insights that matter — assessments rooted in frameworks of psychology, sociology, and behavioral sciences. This gives brands better understanding of what decisions are made (and why), and how brands can capitalize on latent and emerging opportunities.
Our teams of PhD Behavioral Scientists then build systems to consider and measure human needs, emotions, cognitive styles, and identity —to drive business decisions, direction, and consumer love.
Our Behavioral Science practice helps marketers build brands, products and services by providing a holistic understanding of the consumer, consumer behavior, and what companies can do about it. Our frameworks combine marketing concepts, traditional research techniques and new approaches rooted in social, motivational, and behavioral science.
What a brand says and does isn't always what's heard and experienced in the minds of customers and markets. Our industry-leading Marketing and Data Science (MaDS) team applies state-of-the-art modeling and analytic techniques to inform what to say, measure the impact of communications, and optimize that impact. More than just number-crunchers, our team brings tech-enabled methods and a smart voice to problem-solving. All to inform personas, brand voice, and the results of a brand's actions.
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Combining attitudinal and behavioral data sources broadens the scope, insight, and impact of research. Our Digital Analytics practice lives at the bleeding edge of digital technology, integrating the most relevant data and providing the most granular digital behavior insights to ensure that your digital strategies reach and resonate with your intended audiences for maximum conversion and positive brand impact.
Discover what consumers really think about your brand, products, and category by listening to them at scale. Material's proprietary data collection processes, analytic frameworks, machine learning algorithms, and a world-class strategy team uncover the opportunities to pursue, the messaging to utilize, and the strategies to implement to differentiate from your competitors.
Businesses succeed by serving the functional and emotional needs of the market. From new customer acquisition to existing customer preservation, Material combines deep human understanding with rigorous analytics and engagement strategy to help brands forge stronger relationships with their customers.
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