Brands have deep, untapped business value. Marketers are caught in an acquisition, retention, churn cycle because brands can't keep up with rising customer expectations and unspoken needs. People want brands that do more than make them feel good. They want brands that perform for them.
High Fidelity BrandsTM create passionate, durable relationships that drive extraordinary growth and affinity because they meet a set of deep-seated needs that most modern brand frameworks fail to understand or address — they exist to drive progress in peoples' lives.
For over 30 years, we've dug into brands — with research, with data, and with deep insights — to uncover and unlock the sources of Brand Fidelity. Then we combine our unmatched capabilities in human insight, business intelligence and real world activation to translate Brand Fidelity into competitive advantage.
We’ve helped build such High Fidelity Brands as Google, Nike, UPS, and Trex, among others.
Based on a study of over 5,500 consumers, we uncovered the 14 key drivers of Brand Fidelity across two dimensions:
We can chart a brand path from base level, lower-quad needs up through higher level fidelity — brand love and loyalty. It's a quantifiable, research-based framework for creating, activating, evaluating, and measuring brand value. And for making brands invaluable to customers.
We uncover opportunities to cultivate Brand Fidelity™ and create transformative growth.
We shape class-defining, High Fidelity Brands powered by purpose and performance.
We craft engaging, undeniable brand stories and experiences and curate High Fidelity Brand ecosystems.
We cultivate High Fidelity Brand engagement that delivers meaningful, human connection for brand and business growth.
Discover the 5 secrets for creating a successful, enduring brand fandom that drives customer loyalty and retention.
Brands looking to earn market share in a specific area need to do more than slap a few regional signifiers onto an ad campaign.
If your brand tracker isn’t producing the insights and value you expected, it may be time to optimize (or overhaul) your current platform.
